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Zero 2 Email Marketing
A little intro
A few things to help you get the most out of this course
Why email marketing?
My experience from 10 years of email marketing
Recent statistics on email marketing
Ok great, what's the strategy?
Just do these four things (7:28)
More advanced options . . .
Awesome, what software should I use?
Email marketing software options
Different opt-in options for your website (11:21)
My website opt-ins over the years
So, how do I get some actual subscribers?
Here are some easy options
Examples of opt-in offers & freebies
What should I send to my list?
Newsletter content options
Newsletter examples (14:45)
Writing the perfect welcome email
And . . . how often should I send emails?
Tell me what to do!
How do I get people to open my emails?
Tips for writing compelling email subject lines
Examples of my most opened email subject lines
A few more things to consider . . .
Strategies for group practices
Strategies for generalist practices
Ethical considerations
This doesn't have to be the end . . .
Info about ongoing help & support with email marketing
Added Resources
Simple Startup Checklist (PDF)
Cheat Sheet (PDF)
Examples of opt-in offers & freebies
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